Which strategy did Delta choose when it acquired Northwest Airlines to obtain access to Northwest's Asian markets?
A) a retrenchment strategy using horizontal integration through internal means
B) a horizontal integration strategy
C) a stability strategy using concentric diversification
D) a growth strategy using vertical integration through external means
E) a retrenchment strategy using a concentration method

Question

Quizplus · Accepted Answer

Delta's acquisition of Northwest Airlines was a move to expand its market reach, particularly into Asian markets, by combining resources and operations with another airline. This is a classic example of horizontal integration, where a company acquires or merges with a competitor to increase its market share and reduce competition.

Which Strategy Did Delta Choose When It Acquired Northwest Airlines