A firm's expansion into other geographic locations and/or increasing the range of products and services offered to current markets is called
A) forward vertical growth.
B) diversification.
C) backward vertical growth.
D) captive company strategy.
E) horizontal growth.

Question

Quizplus · Accepted Answer

Horizontal growth refers to a firm expanding its operations into other geographic areas or increasing the range of products and services offered to its current markets, without changing its position in the supply chain.

A Firm's Expansion into Other Geographic Locations And/or Increasing the Range