A simple way to portray a corporation's portfolio of investments is by using the
A) SWOT Matrix.
B) transaction cost economics.
C) BCG Growth-Share Matrix.
D) SFAS Matrix.
E) IFAS Matrix.

Question

Quizplus · Accepted Answer

The BCG Growth-Share Matrix is a widely used tool for portfolio analysis that helps corporations categorize their various investments based on two main factors: market growth rate and relative market share. This matrix divides investments into four categories: Dogs (low market share, low market growth), Cash Cows (high market share, low market growth), Question Marks (low market share, high market growth), and Stars (high market share, high market growth). By using this matrix, corporations can determine which investments in their portfolio require more or less attention, whether it's investing more resources to grow stars or divesting dogs.

A Simple Way to Portray a Corporation's Portfolio of Investments