The GE Business Screen is based on long-term industry attractiveness and business strength/competitive position.

Question

Quizplus · Accepted Answer

The GE Business Screen is a tool used to evaluate long-term industry attractiveness and the competitive position of businesses. It is a matrix that plots a company's market position against the industry attractiveness of its business. Therefore, the statement that the GE Business Screen is based on long-term industry attractiveness and business strength/competitive position is true.

The GE Business Screen Is Based on Long-Term Industry Attractiveness