Scenario: BetsyPurses.com
Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project.
-Betsy believes her success rests on her careful listening and responding to customers' needs. To ensure that her customers abroad can provide feedback easily, Betsy should ________.

Question

Quizplus · Accepted Answer

Learning what prospective customers seek to accomplish on her Web site will help Betsy understand their needs and tailor her Web site to meet those needs. This will lead to a better customer experience and increase the likelihood of repeat business and positive word of mouth, both of which are essential for growing international sales. Setting a fixed time for customers to call may not be convenient for customers located in different time zones, and switching to the 12-hour clock may not be necessary as many people outside the United States are familiar with the 24-hour clock. Ignoring issues related to time may result in frustration for customers who are unable to reach out at a time that suits them.

Scenario: BetsyPurses.com Betsy Franklin, a Young Entrepreneur from Philadelphia, Started Her Hand-Crocheted