Scenario: Global Trading, Inc.
Global Trading, Inc. (GTI) is a company that manufactures and markets in over 40 countries and has 75,000 employees. GTI is concerned about understanding and managing not only its employees abroad, but also its suppliers and customers. Jamie, a consultant with Diversity Training International, is supervising a cross-cultural project for GTI and proposes using the Hofstede framework for analyzing cultures. Executives with GTI are interested in the framework, but have many questions.
-Which one of the following dimensions might help Jamie understand group dynamics at his subsidiary?

Question

Quizplus · Accepted Answer

The dimension of individualism versus collectivism relates to how cultures value the group versus the individual. Understanding this dimension can help Jamie understand group dynamics at the subsidiary, especially if the subsidiary is located in a culture that values collectivism over individualism.