A ________ strategy can create cost savings due to product and marketing standardization.
A) retrenchment
B) multidomestic
C) multinational
D) global

Question

Quizplus · Accepted Answer

A global strategy emphasizes standardized products and marketing practices across different markets, which can lead to cost savings through economies of scale and reduced marketing expenses. Retrenchment involves a reduction in operations and resources to improve profitability, while multidomestic and multinational strategies prioritize localization and customization of products and marketing for each individual market, which can increase costs. Therefore, the best choice is D, global.

A ________ Strategy Can Create Cost Savings Due to Product