The key to developing an effective business-level strategy is to ________.
A) develop a very detailed plan of growth with specific sales targets detailed
B) avoid going head-to-head with the biggest competitors
C) decide on a general competitive strategy in the marketplace
D) organize the firm to continually react to competitors' moves

Question

Quizplus · Accepted Answer

The key to developing an effective business-level strategy is to decide on a general competitive strategy in the marketplace, which includes factors such as target market, value proposition, and differentiation from competitors. Developing a detailed growth plan with specific sales targets or constantly reacting to competitors' moves are tactics that support the overall strategy, but they don't define the strategy itself. Avoiding competition with big players may not always be possible or desirable, and it doesn't address how to compete in a crowded market.

The Key to Developing an Effective Business-Level Strategy Is to ________