Scenario: Rookie Chong
John Chong is a rookie in global business, but wants to sell his product, Zulu doll, in every corner of the world. He wants to examine every potential market but wants to keep the costs low. John has asked you to explain a few things about analyzing international markets.
-If John is examining government regulations and bureaucracy in a market, he is in which stage of the screening process?

Question

Quizplus · Accepted Answer

Examining government regulations and bureaucracy falls under the stage of assessing the national business environment in the market screening process. This involves analyzing factors such as political stability, economic conditions, legal systems, and cultural differences.

Scenario: Rookie Chong John Chong Is a Rookie in Global Business, but Wants