An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitude about a company or its products is called a ________.

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A focus group is a qualitative research method in which a small group of individuals are questioned by a moderator to obtain detailed opinions and attitudes about a particular product or company. It is an unstructured interview that enables the researcher to collect in-depth information on a particular topic. A survey is a quantitative research method that uses a structured questionnaire to collect data from a large number of participants. A consumer panel is a market research tool that uses a group of people to provide feedback on products over a period of time. Secondary research involves the collection of existing data and information from available sources.

An Unstructured but In-Depth Interview of a Small Group of Individuals