Scenario: Rookie Chong
John Chong is a rookie in global business, but wants to sell his product, Zulu doll, in every corner of the world. He wants to examine every potential market but wants to keep the costs low. John has asked you to explain a few things about analyzing international markets.
-In which step would you ask John to actually visit the country personally?

Question

Quizplus · Accepted Answer

Visiting the country personally would be most relevant in the step of selecting the market. In the other steps, John can gather information through research and analysis without necessarily needing to visit the country. However, in order to properly assess and select a market, personal visits and direct observation would be necessary to gain a better understanding of the culture, consumer behavior, and competition.

Scenario: Rookie Chong John Chong Is a Rookie in Global Business, but Wants