A pull strategy is appropriate when ________.
A) channel members have relatively little power
B) buyers display a great deal of brand loyalty
C) distribution channels are lengthy
D) all of the above

Question

Quizplus · Accepted Answer

A pull strategy is appropriate when channel members have little power, buyers are brand loyal, and distribution channels are lengthy, as it focuses on creating consumer demand to pull products through the channel.

A Pull Strategy Is Appropriate When ________