The most successful pan-European ads are those that ________.
A) contain a great deal of visuals
B) contain many written or spoken words
C) focus on the product, not the consumer
D) all of the above

Question

Quizplus · Accepted Answer

Pan-European ads need to be appealing to a wide range of cultures and languages, making visual elements the most effective way to communicate a message. Additionally, too many written or spoken words may not translate well and could be overwhelming for non-native speakers. Finally, focusing on the product rather than the consumer may not resonate with all audiences, as cultural nuances affect how people receive and interpret advertising messages.

The Most Successful Pan-European Ads Are Those That ________