Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World adopts a pricing policy of different selling prices in export markets than it has in the British market, it would be following ________.

Question

Quizplus · Accepted Answer

Dual pricing involves charging different prices for the same product in different markets. In this scenario, if Old World sets higher or lower prices for its furniture in export markets compared to the British market, it would be practicing dual pricing.