Scenario: Silk Industries, LLC
Silk Industries, LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide. The managers are considering different types of promotional strategies.
-Which of the following might be most appropriate for its consumer product line?

Question

Quizplus · Accepted Answer

A pull strategy would be the most appropriate for Silk Industries' consumer product line because it already has a well-established brand name and loyal customers. A pull strategy is focused on creating demand among consumers and driving them to seek out and purchase the product. This can be achieved through advertising, marketing campaigns, and other efforts to build brand awareness and reputation. By leveraging its existing brand strength, Silk Industries can use a pull strategy to drive more sales and increase its market share. Transfer pricing, push strategies, and zero-level channel strategies may be more appropriate for different types of businesses or product lines, but for Silk Industries' consumer products, a pull strategy is likely the most effective option.