Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-Old World should pursue a(n) ________ channel if it decides to greatly intensify its direct marketing efforts.

Question

Quizplus · Accepted Answer

A zero-level channel, also known as direct marketing, is the most appropriate channel for Old World to pursue if it wants to intensify its direct marketing efforts. In this channel, the manufacturer directly sells its products to customers without the involvement of intermediaries. This is a suitable strategy for Old World as it allows the firm to communicate directly with its customers, control the distribution of its products, and reduce the costs associated with intermediaries. Furthermore, Old World can utilize digital marketing tools such as social media and e-commerce platforms to reach a wider audience and increase its sales. Therefore, the best choice for Old World to greatly intensify its direct marketing efforts is a zero-level channel.