Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers, it should consider which of these?

Question

Quizplus · Accepted Answer

If Old World wants to grant the right to sell its furniture to only a limited number of resellers, it should consider the exclusive channel. This channel involves granting exclusive rights to sell products to only a limited number of resellers. This can help Old World maintain more control over its distribution and ensure that its products are only available through select retailers, which can help to maintain the brand's image and exclusivity.