Scenario: Better Mousetrap Inc.
Better Mousetrap Inc. is a manufacturing company that sells pest control products. Recently the company launched an innovative mousetrap with a unique design that has been selling well in the U.S. market. Senior Vice President Marc Wallace, even recommended expanding sales overseas in order to increase company revenues.
-Eventually,Wallace expects that domestic production of the mousetrap will cease altogether.This would happen in the ________ stage of the product life cycle.
A) new product
B) maturing product
C) adapted product
D) standardized product

Question

Quizplus · Accepted Answer

The standardized product stage of the product life cycle is when a product has become so widely accepted and used that it becomes standardized, often leading to production being moved overseas to reduce costs. This aligns with Marc Wallace's expectation that domestic production will cease as the company seeks to expand sales overseas and capitalize on lower production costs.