Scenario: Better Mousetrap Inc.
Better Mousetrap Inc. is a manufacturing company that sells pest control products. Recently the company launched an innovative mousetrap with a unique design that has been selling well in the U.S. market. Senior Vice President Marc Wallace, even recommended expanding sales overseas in order to increase company revenues.
-Jack has always handled product returns on a case-by-case basis,but he is often unprepared to deal with too many cases of returns.Which of the following would most likely help Jack increase his repeat business?
A) continuing with the current system, since it is already well-established
B) accepting returns but crediting customer accounts slowly to discourage future returns
C) planning for returns and giving prompt credits to customers
D) avoiding receiving returns when possible to discourage the loss of revenue

Question

Quizplus · Accepted Answer

Planning for returns and giving prompt credits to customers would help Jack increase his repeat business. This approach would improve customer satisfaction and loyalty by showing that the company values their business and is willing to address any issues promptly. Delaying credits or avoiding returns altogether may frustrate customers and discourage them from doing business with the company again.