A ________ strategy is one in which a company designs its products to be perceived by buyers as unique throughout its industry.
A) differentiation
B) stability
C) low-cost leadership
D) retrenchment

Question

Quizplus · Accepted Answer

A differentiation strategy is focused on designing a product or service that is perceived as unique within the industry. This allows the company to charge a premium price for their product and to have a competitive advantage in the market. This strategy can be effective for companies that have unique capabilities or resources that allow them to create differentiated products or services.

A ________ Strategy Is One in Which a Company Designs