What strategy is used when Noritake compares the ceramic tableware it makes (www.noritake.com)from common tableware by emphasizing its superior quality?
A) differentiation strategy
B) stability strategy
C) mass customization strategy
D) retrenchment strategy

Question

Quizplus · Accepted Answer

Noritake is using a differentiation strategy by highlighting the superior quality of its ceramic tableware in comparison to common tableware. This allows Noritake to differentiate itself from competitors and appeal to customers who value higher quality products.

What Strategy Is Used When Noritake Compares the Ceramic Tableware