A ________ strategy is one in which a company emphasizes on serving the needs of a narrowly defined market segment by being the low-cost leader,differentiating its product,or both.
A) global
B) focus
C) stability
D) retrenchment

Question

Quizplus · Accepted Answer

The given scenario describes a focus strategy where a company serves the needs of a specific market segment by either offering the lowest cost of production or by differentiating its product from those of its competitors. This strategy allows companies to achieve competitive advantage by targeting a niche market segment. The other options, global, stability, and retrenchment, do not fit the description of the given scenario.

A ________ Strategy Is One in Which a Company Emphasizes