A multinational strategy should allow a company to charge higher prices and/or gain market share.

Question

Quizplus · Accepted Answer

A multinational strategy typically involves operating in multiple countries and taking advantage of the differences in each market. This can allow a company to charge higher prices in certain markets where their product is more valuable or in demand, while also gaining market share in other markets by offering competitive prices and tailored products to local consumers. Overall, a well-executed multinational strategy can help a company increase profitability and market presence.

A Multinational Strategy Should Allow a Company to Charge Higher