Which of the following variables attempts to estimate market openness when creating a market-potential indicator for an emerging market?
A) market consumption capacity
B) market receptivity
C) market size
D) market intensity

Question

Quizplus · Accepted Answer

Market receptivity attempts to estimate the market's openness or willingness to accept new products or innovations. This is an important factor to consider when creating a market-potential indicator for an emerging market. Market consumption capacity (A) refers to the amount of goods or services that consumers are able and willing to buy at a certain price level, while market size (C) refers to the total potential demand for a product or service in a given market. Market intensity (D) refers to the level of competition or saturation in a market. While these variables may also be relevant in creating a market-potential indicator, they do not directly measure market openness.

Which of the Following Variables Attempts to Estimate Market Openness