When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.
A) growth in gross domestic product
B) percentage of a market's population in the middle class
C) gross domestic product at purchasing power parity
D) amount of energy the total population produces

Question

Quizplus · Accepted Answer

The percentage of a market's population in the middle class is a good indicator of market consumption capacity because the middle class is typically associated with higher disposable income and greater purchasing power. As the middle class grows, so does their ability and willingness to spend on goods and services, making them an important market segment for businesses.

When Creating a Market-Potential Indicator for an Emerging Market,market Consumption