When developing a market-potential indicator for an emerging market,market growth rate is typically estimated from the ________.
A) per capita private consumption
B) GDP
C) total population
D) percentage of a market's population in the middle class

Question

Quizplus · Accepted Answer

GDP (Gross Domestic Product) is the best choice for estimating market growth rate as it measures the total value of goods and services produced in a country and reflects the overall economic performance of the market. Per capita private consumption and percentage of a market's population in the middle class are important indicators for consumer behavior and purchasing power, but they do not provide a comprehensive picture of market growth. Total population may be a useful demographic factor, but it does not account for the economic activity and productivity within the market.

When Developing a Market-Potential Indicator for an Emerging Market,market Growth