The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling,advertising,public relations,and direct marketing.

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The term "promotion mix" refers to a company's use of various promotional tools such as personal selling, advertising, public relations, and direct marketing to reach its target customers and distribution channels. Social marketing refers to marketing efforts that promote social causes, while viral marketing refers to the strategy of encouraging customers to spread a marketing message on their own. Positioning refers to how a company chooses to position its product or service in the minds of consumers.

The Term ________ Refers to a Company's Efforts to Reach