Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for Silk Industries products sold through grocery stores?

Question

Quizplus · Accepted Answer

A push strategy is most appropriate for products sold through grocery stores because it focuses on promoting products to wholesalers and retailers to push them onto consumers, which is effective for products in these outlets.