Which of the following reflects the correct sequence of the marketing communication process?
A) promotional message; encoding; decoding; feedback
B) encoding; promotional message; decoding; feedback
C) promotional message; decoding; feedback; encoding
D) encoding; decoding; promotional message; feedback

Question

Quizplus · Accepted Answer

The correct sequence of the marketing communication process is encoding (translating the message into symbols or language), followed by the promotional message (sending the message through advertising, sales promotions, or other techniques), then decoding (receiving and interpreting the message by the target audience), and finally feedback (the audience's response to the message, which helps the sender adjust future messages). Choice B reflects this sequence of events.

Which of the Following Reflects the Correct Sequence of the Marketing