Which of the following circumstances would best require a pull strategy to be implemented for product promotion?
A) channel members wield relatively lesser power compared to that of producers
B) buyers display a great deal of brand loyalty to a particular product
C) distribution channels are short
D) buyers need to be informed about the features of a product before purchase

Question

Quizplus · Accepted Answer

A pull strategy is implemented when the goal is to create demand and interest in a product among end-users or consumers. If buyers display strong brand loyalty, they are already aware of the product and may be more likely to seek it out themselves. A pull strategy would be more effective in this case than a push strategy, which targets channel members.

Which of the Following Circumstances Would Best Require a Pull