Which term refers to the mix of advertising,personal selling,sales promotion,and public relations used by a firm to market its products?
A) marketing mix
B) promotion mix
C) public relations mix
D) communications mix

Question

Quizplus · Accepted Answer

The promotion mix refers to the combination of advertising, personal selling, sales promotion, and public relations that a company uses to promote and market its products. The other options - marketing mix, public relations mix, and communications mix - either do not encompass all four elements or are not commonly used industry terms.

Which Term Refers to the Mix of Advertising,personal Selling,sales Promotion,and