Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication?
A) product/communications extension
B) product extension/communications adaptation
C) product adaptation/communications extension
D) product/communications adaptation

Question

Quizplus · Accepted Answer

Product adaptation/communications extension strategy involves modifying the product to suit the specific needs and preferences of the international market while retaining the original marketing communication. This approach is more effective as it recognizes the diversity of different markets and the need to adapt to these differences.

Which of the Following Communication Strategies Adapts a Product to the Requirements