Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?
A) differentiation strategy
B) retrenchment strategy
C) push strategy
D) pull strategy

Question

Quizplus · Accepted Answer

A push strategy is designed to push products through the distribution channel by putting pressure on channel members to carry and promote the product to final users. This is done through tactics such as offering incentives or discounts to channel members who carry the product, or by providing sales training or support to help channel members promote the product effectively. A pull strategy, on the other hand, is designed to create demand for a product among final users, who then put pressure on the channel to carry the product. This is typically done through advertising, public relations, and other promotional tactics targeted at the end consumer.

Which of the Following Is a Promotional Strategy Designed to Pressure