________ requires that an entirely new product be developed for the target market when many important differences exist between the home and target markets.
A) Product invention
B) Product adaptation
C) Dual adaptation
D) Dual extension

Question

Quizplus · Accepted Answer

Product invention requires creating an entirely new product for the target market, which is necessary when significant differences exist between the home and target markets. This approach involves considerable investment and risk, but it may be necessary to meet the needs and preferences of the target market.

________ Requires That an Entirely New Product Be Developed for the Target