The process of sending messages about products to target markets is called ________.
A) customer relations
B) customer service
C) market segmentation
D) marketing communication

Question

Quizplus · Accepted Answer

Marketing communication refers to the process of communicating messages about products to target markets. Customer relations and customer service refer to activities related to building and maintaining relationships with customers, while market segmentation is the process of dividing a market into smaller groups with similar needs or characteristics.

The Process of Sending Messages About Products to Target Markets