Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World wants to have its furniture sold through as many distribution outlets as possible,it should consider a(n)________ channel.

Question

Quizplus · Accepted Answer

An intensive distribution strategy involves selling a product through as many distribution outlets as possible, which aligns with Old World's objective of having its furniture sold through as many outlets as possible. This strategy is commonly used for products with high demand and low buyer involvement, which could be the case for furniture manufactured by Old World Ltd. An exclusive distribution strategy would limit the number of distribution outlets, while a one-level or zero-level channel is less relevant for furniture distribution.