In the early 1990s,Dean & Summers,Inc.marketed three brands of toilet paper,Coral,White Springs,and Baldwin.The toilet paper industry is typically described as a low growth industry.In 1993,Dean & Summers spent $8.1 million to advertise Coral and was rewarded with sales of over $312 million.In that same year,it spent nearly $8 million marketing White Springs,but the toilet paper had disappointing sales of less than $63 million.Baldwin,with hardly any promotion at all,had $3.6 million in sales.According to the BCG Portfolio Model,which of the following statements about these three products best describes the situation in 1993?
A) Coral is a star, White Springs is a cash cow, and Baldwin is a dog.
B) Coral is a cash cow while White Springs and Baldwin are both question marks.
C) Coral and White Springs are cash cows and Baldwin is a dog.
D) Coral is a cash cow while White Springs and Baldwin are both dogs.

Question

In the early 1990s,Dean & Summers,Inc.marketed three brands of toilet paper,Coral,White Springs,and Baldwin.The toilet paper industry is typically described as a low growth industry.In 1993,Dean & Summers spent $8.1 million to advertise Coral and was rewarded with sales of over $312 million.In that same year,it spent nearly $8 million marketing White Springs,but the toilet paper had disappointing sales of less than $63 million.Baldwin,with hardly any promotion at all,had $3.6 million in sales.According to the BCG Portfolio Model,which of the following statements about these three products best describes the situation in 1993? 
A) Coral is a star, White Springs is a cash cow, and Baldwin is a dog.
B) Coral is a cash cow while White Springs and Baldwin are both question marks.
C) Coral and White Springs are cash cows and Baldwin is a dog.
D) Coral is a cash cow while White Springs and Baldwin are both dogs.

Quizplus · Accepted Answer

The Answer is D

In the Early 1990s,Dean & Summers,Inc