What is most likely wrong with the following mission statement for a store that sells lighting fixtures: "Our mission is to make sure every customer who buys a lighting fixture at our store is 100 percent satisfied with his or her purchase"?
A) The mission statement is not specific.
B) The mission statement is not well framed.
C) The mission statement does not focus on the product.
D) The mission statement is not achievable or realistic.

Question

What is most likely wrong with the following mission statement for a store that sells lighting fixtures: "Our mission is to make sure every customer who buys a lighting fixture at our store is 100 percent satisfied with his or her purchase"? 
A) The mission statement is not specific.
B) The mission statement is not well framed.
C) The mission statement does not focus on the product.
D) The mission statement is not achievable or realistic.

Quizplus · Accepted Answer

While the mission statement should stretch the organization toward more effective performance, it should, at the same time, be realistic and achievable.

What Is Most Likely Wrong with the Following Mission Statement