Cello,the largest smartphone manufacturing company in a developing country has recently come up with the world's cheapest smartphone titled "Zing." This range of smartphones has all the basic features that one would expect to have in a smartphone and Cello has priced it very low to ensure vigorous sales.The marketing slogan for the "Zing" series is "The cheapest way to get smart." Cello is using a _____ in this scenario.
A) product diversification strategy
B) market penetration strategy
C) product development strategy
D) market integration strategy

Question

Cello,the largest smartphone manufacturing company in a developing country has recently come up with the world's cheapest smartphone titled "Zing." This range of smartphones has all the basic features that one would expect to have in a smartphone and Cello has priced it very low to ensure vigorous sales.The marketing slogan for the "Zing" series is "The cheapest way to get smart." Cello is using a _____ in this scenario.
A) product diversification strategy
B) market penetration strategy
C) product development strategy
D) market integration strategy

Quizplus · Accepted Answer

Market penetration strategies focus primarily on increasing the sale of present products to present customers. Tactics used to implement a market penetration strategy might include price reductions, advertising that stresses the many benefits of the product, packaging the product in different-sized packages, or making it available at more locations.

Cello,the Largest Smartphone Manufacturing Company in a Developing Country Has