Market development strategy involves:
A) increasing the sale of present products to present customers.
B) finding new customers for its present products.
C) targeting present customers for the new products.
D) leading an organization into entirely new and unrelated businesses.

Question

Market development strategy involves: 
A) increasing the sale of present products to present customers.
B) finding new customers for its present products.
C) targeting present customers for the new products.
D) leading an organization into entirely new and unrelated businesses.

Quizplus · Accepted Answer

Market development strategies pursue growth through market development and finding new customers for its present products. Before deciding on marketing techniques such as advertising and packaging, companies often find they must establish a clear position in the market, sometimes spending large sums of money simply to educate consumers as to why they should consider buying the product.

Market Development Strategy Involves