Which of the following strategies focuses primarily on increasing the sales of present products to present customers?
A) Market development strategy
B) Product development strategy
C) Diversification strategy
D) Market penetration strategy

Question

Which of the following strategies focuses primarily on increasing the sales of present products to present customers? 
A) Market development strategy
B) Product development strategy
C) Diversification strategy
D) Market penetration strategy

Quizplus · Accepted Answer

Market penetration strategies focus primarily on increasing the sale of present products to present customers. Tactics used to implement a market penetration strategy might include price reductions, advertising that stresses the many benefits of the product, packaging the product in different-sized packages, or making it available at more locations.

Which of the Following Strategies Focuses Primarily on Increasing the Sales