Diversification involves:
A) marketing new products to an existing customer base.
B) seeking new customers for existing products.
C) increasing the sale of present products to present customers.
D) seeking new products for customers not currently being served.

Question

Quizplus · Accepted Answer

Diversification can lead the organization into entirely new and even unrelated businesses. It involves seeking new products (often through acquisitions) for customers not currently being served.

Diversification Involves