PureFruit is priced higher than most of its competing brands in the packaged fruit juice industry and it still enjoys higher returns than its competitors.PureFruit's large market share and returns are attributed to the fact that it is the only brand that can rightfully claim using real fruits.What kind of organizational strategy based on competitive advantage is PureFruit using in this scenario?
A) Strategy based on market development
B) Strategy based on differentiation
C) Strategy based on cost-leadership
D) Strategy based on diversification

Question

PureFruit is priced higher than most of its competing brands in the packaged fruit juice industry and it still enjoys higher returns than its competitors.PureFruit's large market share and returns are attributed to the fact that it is the only brand that can rightfully claim using real fruits.What kind of organizational strategy based on competitive advantage is PureFruit using in this scenario? 
A) Strategy based on market development
B) Strategy based on differentiation
C) Strategy based on cost-leadership
D) Strategy based on diversification

Quizplus · Accepted Answer

In a strategy based on differentiation, a firm seeks to be unique in its industry or market segment along particular dimensions that the customers value. These dimensions might pertain to design, quality, service, variety of offerings, brand name, or some other factor.

PureFruit Is Priced Higher Than Most of Its Competing Brands