Which of the following statements is true of strategic planning in well-managed institutions?
A) Strategic planning is clearly a top management responsibility and does not require the active participation of marketing managers.
B) Planning done in the functional areas of the organization should be independent of the strategic plan.
C) There is no direct relationship between strategic planning and the planning done by marketing team.
D) Marketing executives are involved in the strategic planning process as they influence the process by providing important inputs.

Question

Quizplus · Accepted Answer

Marketing executives are involved in the strategic planning process as they provide valuable inputs that help shape the organization's overall strategy. Strategic planning involves a collaborative effort between top management and functional areas, including marketing, to develop a comprehensive plan that aligns with the organization's goals and objectives. Planning done in the functional areas should be integrated with the strategic plan to ensure consistency and cohesiveness in the overall planning process. Therefore, option D is the correct answer.

Which of the Following Statements Is True of Strategic Planning