A cross-functional team responsible for the creation of its company's marketing plan had to make adjustments to the marketing plan since the plan failed to meet the determined objectives.This implies that the cross-functional team is:
A)controlling the marketing plan.
B)redefining the organizational mission.
C)implementing the marketing plan.
D)altering the organizational portfolio plan.

Question

Quizplus · Accepted Answer

The fact that the cross-functional team has to make adjustments to the marketing plan indicates that they are in a controlling position to ensure that the plan meets the set objectives. They have to monitor and evaluate the effectiveness of the plan and make necessary adjustments.

A Cross-Functional Team Responsible for the Creation of Its Company's