The first step in controlling an implemented marketing plan is:
A)comparing the results of the marketing plan with the objectives.
B)deciding whether the marketing plan is achieving the objectives.
C)formulating a new marketing plan.
D)measuring the results of the implemented marketing plan.

Question

Quizplus · Accepted Answer

The first step in controlling an implemented marketing plan is to measure the results, as this provides the data needed to compare against objectives and make informed decisions.

The First Step in Controlling an Implemented Marketing Plan Is