Which of the following statements is true of strategic planning in well-managed institutions?
A)Strategic planning is clearly a top management responsibility and does not require the active participation of marketing managers.
B)Planning done in the functional areas of the organization should be independent of the strategic plan.
C)There is no direct relationship between strategic planning and the planning done by the marketing team.
D)Marketing executives are involved in the strategic planning process as they influence the process by providing important inputs.

Question

Quizplus · Accepted Answer

Strategic planning is a collaborative process that involves all functional areas of the organization, including marketing. Marketing executives play an important role in the strategic planning process by providing market research, customer insights, and other inputs that can influence the development of the organization's strategic plan. Therefore, option D is the correct statement that marketing executives are involved in the strategic planning process.

Which of the Following Statements Is True of Strategic Planning