The second step in the marketing planning is the _____.
A) selection of the target market
B) identification of investors' needs
C) identification of the competing firms in the market
D) determination of the marketing mix

Question

The second step in the marketing planning is the _____.
A) selection of the target market
B) identification of investors' needs
C) identification of the competing firms in the market
D) determination of the marketing mix

Quizplus · Accepted Answer

The marketing planning process can be viewed in terms of three interrelated tasks: (1) establishing marketing objectives, (2) selecting the target market and (3) developing the marketing mix.

The Second Step in the Marketing Planning Is the _____