The final step of the marketing planning step involves the task of _____.
A) selecting the target market
B) developing the market mix that is to be implemented
C) establishing objectives based on the organizational mission
D) determining performance objectives for individual members of the marketing team

Question

The final step of the marketing planning step involves the task of _____. 
A) selecting the target market
B) developing the market mix that is to be implemented
C) establishing objectives based on the organizational mission
D) determining performance objectives for individual members of the marketing team

Quizplus · Accepted Answer

Market planning can be viewed in terms of three interrelated tasks: (1) establishing marketing objectives, (2) selecting the target market and (3) developing the marketing mix.

The Final Step of the Marketing Planning Step Involves the Task