Using a competitive advantage strategy based on _____,a firm seeks to be unique in its industry or market segment along particular dimensions that the customers value.
A) commercialization
B) cost leadership
C) segmentation
D) differentiation

Question

Quizplus · Accepted Answer

Using a strategy based on differentiation, a firm seeks to be unique in its industry or market segment along particular dimensions that the customers value. These dimensions might pertain to design, quality, service, variety of offerings, brand name, or some other factor.

Using a Competitive Advantage Strategy Based on _____,A Firm Seeks